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Prototyping
el·e·men·tal
/ˌeləˈmen(t)l/
1. primary or fundamental.
2. embodying the forces of nature.
3. an entity of pure
fire,
earth,
water,
or
air.
While atoms are the elemental building blocks of natural design, poet Muriel Rukeyser said,
“The universe is made
of stories, not atoms.”
At elementals design,
story
is elemental.
A background in film and TV animation has informed my design philosophy. The 22nd of Pixar’s 22 Rules of Storytelling asks,
“What’s the essence of your story?
build out from there.”
elementals design will distill the essence of your story to build your brand.
designed by elementals.